Swee Lee Teases Social Cafe Launch and Sheeran Guitar Showcase

Get ready to embark on a musical journey as Singapore’s leading music retailer, Swee Lee, presents a one-day-only exclusive showcase of “Sheeran by Lowden” guitars, featuring the iconic creations born from the collaboration between global sensation Ed Sheeran and renowned guitar maker George Lowden.

This special event that takes place on Saturday, 17 February 2024 coincides with Ed Sheeran’s performance at the same venue on his birthday. The showcase provides fans and music enthusiasts the opportunity to experience the magic behind the instruments that have played a pivotal role in shaping Ed Sheeran’s distinct sound.

The “Sheeran by Lowden” guitar line emerged from a shared dream between Ed Sheeran and George Lowden to provide young, aspiring musicians with access to quality instruments. One of the standout guitars on display is the ‘Autumn Variations’ limited edition acoustic, crafted in celebration of Ed Sheeran’s latest album. With a combination of walnut back / sides and a premium sinker redwood soundboard, this guitar promises a rare and exceptional tonal experience.

Another highlight is a petite acoustic commemorating Ed Sheeran’s multi-platinum album ‘=’ – a limited edition piece available in ‘W’ and ‘S’ sizes, featuring a sitka spruce top and walnut back and sides for a deep and sonorous acoustic sound.

The showcase not only offers fans the chance to try and purchase these exclusive guitars but also features a custom message board where they can send their love and birthday wishes to Ed Sheeran, who turns 33 this year.

Adding to the experience, the Broadway American Diner will curate a limited-time menu inspired by “The Sheeran by Lowden Tour Edition Guitar” and Ed Sheeran’s favorite foods, including a spicy chicken burger with piping hot truffle fries and a refreshing cold drink. Whether you are a dedicated Sheerio or a music aficionado, this showcase promises an unforgettable experience celebrating the intersection of artistry and instrument innovation.

As a prelude to the event, let us also revel in the excitement of Swee Lee’s upcoming retail location in Clarke Quay, which is set to open in the coming months and includes a vinyl bar.

The special Sheeran x Lowden event is happening at Capitol Theatre’s Broadway American Diner from 12 pm to 10 pm and is free for all.


Explore latest trends in contemporary culture


Explore latest trends in contemporary culture