The launch of Universal Music China Greater Bay Area (UMCGBA) is a landmark moment for the music industry, positioning the Greater Bay Area (GBA) as a pivotal hub for music innovation and cultural exchange. As the first major music company to establish a dedicated division in this economically vibrant and culturally rich region, Universal Music Group (UMG) is set to harness the area’s immense potential for both local and global musical growth.
The launch of UMCGBA represents a strategic expansion, leveraging the vast market potential and unique cultural atmosphere of the Greater Bay Area. We eagerly anticipate welcoming the outstanding talents from this region to join us in driving forward, the next era of Chinese pop music. In this pursuit, we are setting our sights on transforming the GBA into a trendsetting hub that epitomizes creativity, vitality, and connectivity, crafting fresh musical expressions and innovative entertainment experiences.
Timothy Xu, Chairman and CEO of Universal Music Greater China
Timothy Xu, Chairman and CEO of Universal Music Greater China, emphasized the transformative potential of the GBA, stating the division’s goal to drive the next era of Chinese pop music. Adam Granite, UMG’s Executive Vice-President for Market Development, reaffirmed the company’s dedication to supporting local music scenes and bringing Chinese music to the global stage.
UMCGBA is not just an expansion but a bold step toward redefining the musical landscape of China and the world. With its innovative approach and deep cultural integration, this initiative promises to create a lasting impact on the music industry.
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