Another lobster chain has arrived on the shores of Singapore, only this time round it is worldwide famed Maine-style Luke’s Lobster recognised for its one-of-a-kind seafood supply chain anchored in traceability and sustainable practices. Licensed and operated by regional business partner Caerus Holdings, CEO Vijay Pillai quotes: “What we are selling is more than just a lobster roll. It’s the promise of total transparency that allows you to know where your food came from, how it’s made and what is its impact to the environment.”
The beauty of a Luke’s Lobster seafood roll and its quick rise to success really lies in the company’s values. In setting out to offer traceable, sustainable seafood from the get-go, they’ve invested in a fully vertical integrated business model early on by setting up their own seafood company that sources directly from fishermen they know and trust. By cutting out the middleman, it allows us to provide high quality seafood rolls at unbeatable value,” expresses Vijay.
Wild-caught Maine lobsters, top quality Jonah crabs that inhabit waters along the east coast of North America and shrimp from Eastern Canadian fisheries served in Maine-style rolls – chilled, atop a buttered, griddled split top bun with a swipe of mayo, a coating of lemon butter and a sprinkle of the brand’s secret seasoning await you should you decide to enter Luke’s Lobster Singapore’s 23-seater open-concept restaurant located within department store Isetan Scotts at Shaw House. Existing fans of Luke’s Lobster will be pleased to discover the interior design and menu for the Singapore branch have followed its overseas counterparts closely, custom-built to resemble a classic Luke’s Lobster seafood shack with wooden planks in various shades of distress to add a rustic element to an otherwise contemporary setting.
Singapore offers a cluster of seafood restaurants and chains, yet Luke’s Lobster recognises the predisposition that lobster rolls in Singapore are either too expensive, poorly frozen or are drowning in mayo and diluted with celery and Luke’s Lobster Singapore pledges to fill that gap. In addition, the restaurant gives back a portion of its proceeds in aiding preservation and strengthening coastal communities so that they can keep bringing you the world’s best-tasting, sustainably sourced seafood for generations to come.
We remain one of the—if not the most—affordable seafood roll options in the market, thanks to the total vertical integration of the Luke’s Lobster seafood model,” commented Vijay.
Luke’s Lobster continues to perpetuate the freshness of its products through four decades and three generations of sustained relationships with the finest fishermen wharves in Northeast America and Canada in which lobster, crab, shrimp, clam, and scallops are hauled from traps and nets each morning. Thereafter, the seafood is steamed, picked, flash-frozen with nitrogen, packed and sent straight to Singapore, holding up to their reputation as “best lobster roll” in New York City and in America by delivering pre-cooked seafood in pristine condition having last touched the brisk ocean air before landing on the grill or in a pot and delivered to the table and generously into your hands. The tracing of every step of the seafood’s journey from ocean to plate is designed to match and adhere to consumers demand towards knowing where their food came from, how its made and its impact on the environment before deciding to patronise a restaurant.
Initially slated for an April opening, Luke’s Lobster Singapore was tossed a curveball during the announcement of circuit breaker, by which its launch had to be put on hold due to contractor problems and construction crew held back in quarantine. In adhering to safe distancing guidelines to ensure safety and prevent the spread of COVID-19, Luke’s Lobster has set up queue demarcations outside its premises and rolled out online pre-orders for takeaway capped at 5 orders below S$100 per collection time within 30-minute blocks and will offer island wide delivery on their own platform and third-party food delivery aggregators in phases to come.
The first of Southeast Asia and a well-trusted global brand, Luke’s Lobster Singapore promises to deliver ‘high-quality, affordable and authentic Maine lobster rolls’ – the exact same ones its founder Luke Holden grew up eating to a whole other part of the world in a time when travel seems almost impossible. As Vijay concludes: “When you’re buying a Luke’s Lobster roll, what you are getting is way more than just an affordable, tasty lobster roll.”
Come experience Luke’s Lobster for yourself by heading down to dine at their restaurant or pre-ordering online for takeaway. The restaurant opens daily from 10.00am to 9.00pm (last order 8.30pm) for dine-in (walk-in only) and takeaways. Pre-orders for takeaways can be made here.