At the Envision 2024 Global Partner Conference, Trip.com Group illuminated a path towards transformative growth, merging cutting-edge innovation with expansive global strategies. The event, themed “Charting the Next Chapter of Our Growth Together,” brought together over 1,600 partners from more than 50 countries, setting the stage for an exciting future in travel.
Embracing Innovation
In the vibrant setting of the conference, the focus was clear: as the travel industry rebounds from the pandemic, it stands on the brink of a technological revolution. James Liang, Co-founder and Chairman of Trip.com Group, passionately discussed the pivotal role of innovation in the industry. Central to this vision is TripGenie, Trip.com’s AI travel assistant, a groundbreaking tool designed to revolutionize travel planning and booking. This AI marvel promises to provide personalized travel recommendations, enhancing the entire journey from start to finish.
Liang emphasized the broader impact of AI, noting how it enhances productivity, customer service, and personalized travel experiences. AI-curated lists from Trip.com now offer travelers top-ranked options and best deals, ensuring a tailored experience at every step. This marriage of technology and travel is set to redefine how we explore the world.
Expanding Horizons
Jane Sun, CEO of Trip.com Group, shared insights on the company’s remarkable growth. In 2023, the group experienced a 100% year-on-year international growth, and the momentum continued into early 2024 with an 80% revenue surge. Sun outlined ambitious plans for further expansion, particularly in the Asia-Pacific region, underscoring the company’s readiness to seize global opportunities.
Trip.com’s international footprint is impressive, boasting over 1.7 million global accommodation listings, flights from more than 600 airlines, and a vast network of 90,000 partners, including group tours, attractions, and car rental providers. Strategic partnerships with tourism bureaus, major hotel chains, airlines, and local travel providers are key to this growth.
Elevating Travel Experiences
Sector-specific highlights showcased the multifaceted world of travel. In air travel, Trip.com achieved the top OTA position in the Asia-Pacific region, with record domestic travel and strong outbound growth. Hotel bookings saw significant expansion, with innovative products like Hotel+X and the Preferred Partner Program. The international train business doubled ticket sales in Europe, reflecting a robust growth trajectory.
Vacation packages recorded unprecedented sales, with plans to expand globally in 2024, introducing new service languages and sites. The corporate travel sector, powered by Trip.Biz, experienced three-digit growth, with a focus on regional expansions. FinTech and TripLink have broadened global payment solutions and insurance coverage, enhancing the financial aspect of travel.
Commitment to Sustainability
Trip.com Group’s dedication to sustainability and ESG (Environmental, Social, and Governance) initiatives was a key theme. The company is promoting low-carbon travel options, supporting family-friendly policies, and engaging in community revitalization efforts. These initiatives aim to ensure mutual benefits for customers, partners, and the wider community.
Technological Advancements and Customer Service
Investment in technology remains a cornerstone of Trip.com’s strategy. The AI travel assistant, TripGenie, now supports voice and text conversations in multiple languages, with new additions like Italian, Dutch, and Malay. Customer service enhancements are also a priority, with a Trustpilot rating improvement to 4.2 stars, reflecting the company’s commitment to high-quality service.
As the conference concluded, Jane Sun expressed gratitude to the Group’s partners for their unwavering support. “The travel industry is a vital driver of global GDP and job creation,” she remarked, “and at Trip.com Group, we are proud to be at the forefront, using travel as a bridge for peace and prosperity.”
With a vision anchored in innovation, global expansion, and sustainability, Trip.com Group is poised to lead the next chapter in the travel industry. As the world opens up again, travelers can look forward to a future where technology enhances every journey, making exploration more personalized, efficient, and enjoyable.
