Have you always wanted to have access to a favourite piece of art? Something that you know you would never be able to afford, an artwork that is unique, and locked behind the very secure doors of a gallery like the Centre Pompidou.
If this is your desire, then iconic watch brand Swatch has something just for you. The brand’s latest collection, the Swatch X Centre Pompidou Collection, features six masterpieces from Frida Kahlo, Amedeo Modigliani, Robert Delaunay, Vassily Kandinsky, and Piet Mondrian.
From its founding the Centre Pompidou has had a mission to make art accessible for all, as does Swatch. Swatch has worked on special collaborations since 1985 with a number of well-respected international art galleries and museums including the Rijksmuseum Amsterdam, Thyssen-Bornemisza National Museum in Madrid, the Musée du Louvre in Paris, and The Museum of Modern Art (MoMA) in New York.
Swatch has always been known for its use of colour right from its very first collection in 1983, and also its unique perspective since the ‘The Original Jelly Fish’ – the first transparent watch designed by Marlyse Schmid in the same year as part of a limited edition of only 200 watches.
The link to fine art has always been part of Swatch’s DNA; the brand’s most expensive watch model was the Kiki Picasso in 1985, another unique, limited edition launched in Paris. There were only 120 of these watches released and each one has a different dial.
According to Bloomberg, “Swatch was a near-instant hit, selling more than 1 million watches in the brand’s first year. And since then, the brand has created literally thousands of fun-loving and highly collectible watches”.
Swatch has also had a long relationship with the Centre Pompidou, from that first Kiki Picasso watch to the 1999 Jelly Piano watch designed by Renzo Piano, one of the building’s architects.
Going by the brand’s history, the six new watches in the new Swatch X Centre Pompidou Collection are just as likely to become collector items.
The Swatch X Centre Pompidou collection is available online and in stores from 10 March 2022. For more information, go to www.swatch.com/en-sg.
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CHOOSE YOUR FAVOURITE …
There are six stylish Swatch X Centre Pompidou watches to choose from; read more about each one below
Pure, radical abstraction
Red, blue and white by Piet Mondrian is a powerful composition that has inspired fashion designers since the ’60s. The artist’s signature clean graphic lines and pops of colour are reproduced in this striking watch. See more: https://www.swatch.com/en-sg/red-blue-and-white-by-piet-mondrian-suoz344/SUOZ344.html
Animals, monsters or abstract cellular forms? The quirky creatures in Blue Sky by Vassily Kandinsky leave plenty of room for imagination! In awe of the colour blue, Kandinsky’s textural technique and sense of mystery are mimicked in this playful timepiece. See more: https://www.swatch.com/en-sg/blue-sky-by-vassily-kandinsky-suoz342/SUOZ342.html
Bright & festive exuberance
Frida Kahlo slid her self-portrait into a small frame decorated with Mexican folk motifs, bought from a village market. The Frame by Frida Kahlo watch seems to show the artist gazing in the mirror, her intense stare balanced with bright colours. See more: https://www.swatch.com/en-sg/the-frame-by-frida-kahlo-suoz341/SUOZ341.html
Modern city magic
Paris, the centre of artistic life in the 1920s, inspired Robert Delaunay’s Manège de Cochons – a whirl of dynamic colour with a Dadaist spirit. Our Carousel watch has a special cut-out on the dial, echoing the spinning rhythm of an amusement park. See more: https://www.swatch.com/en-sg/carousel-by-robert-delaunay-gz712/GZ712.html
The iron tower awash with colour
An icon of modernity, the Eiffel Tower fascinated Robert Delaunay. The artist’s unique angle shows the monument soaring skyward with a sense of lightness. Our Eiffel Tower watch perfectly replicates the flamboyant artwork’s unique proportions. See more: https://www.swatch.com/en-sg/eiffel-tower-by-robert-delaunay-gz357/GZ357.html
Languid, sober elegance
Amedeo Modigliani typically portrays long faces and necks, as in his Portrait de Dédie. Featuring a metallic dial, our watch recreates the work’s rich textures and reflections. Pink details and Modigliani’s signature finish this romantic piece. See more: https://www.swatch.com/en-sg/portrait-of-d-die-by-amedeo-modigliani-gz356/GZ356.html
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