As the Amsterdam Dance Event (ADE) 2024 gears up to take over the city with its electrifying energy, festival-goers and electronic music professionals alike can look forward to more than just the music.
ADE, in collaboration with the innovative denim brand G-STAR, introduces the ultimate rave-friendly accessory: the new ADE x G-STAR backpack.
A Bag for All Your ADE Adventures
This isn’t just any festival bag—it’s a multi-purpose accessory designed to seamlessly transition from day to night, just like the ADE Pro Pass it accompanies. The ADE x G-STAR collaboration bears this out in a built-in messenger bag, allowing you to adapt to the dynamic pace of ADE.Â
Whether you are hopping from one panel discussion to another during the conference or diving into the pulsating nightlife of Amsterdam’s best events, this 2-in-1 bag has you covered.
G-STAR, known for its contemporary and sustainable fashion ethos, has been a key partner of ADE since 2019. Their commitment to creative, functional design shines through in this year’s official backpack. Its design is a reflection of G-STAR’s core values—combining practicality with a sleek, modern aesthetic that is perfect for both the conference and the dance floor.
CARISTA: The Face of the New ADE Backpack
This year, G-STAR has teamed up with Dutch DJ and label head CARISTA, known for her eclectic sets and her label United Identities.
CARISTA will headline at G-STAR’s RAWFACTORY on Thursday, 17 October. Her involvement adds an extra layer of authenticity to the collaboration, making the backpack not just a fashion statement, but a symbol of the vibrant cultural scene that ADE embodies.
Secure Your Spot—and Your Gear
The ADE x G-STAR backpack is exclusively available to those who purchase the ADE Pro Pass. This coveted pass grants access to the entire five-day conference, including networking events, exclusive live performances, and access to the upgraded business hubs. With this backpack on your shoulders, you’re not just attending ADE—you’re joining the club of music professionals who shape the future of electronic music.
If you miss out on the Pro Pass, don’t fret. G-STAR has hinted at additional festival gear releases for those who want to bring a piece of ADE home with them.
