ADE: An Extravaganza of Beats, Business, and Education

Amsterdam Dance Event (“ADE“) is a multifaceted event that not only celebrates the confluence of electronic music but also contributes to its development and growth by providing educational opportunities and bringing together professionals from around the world. It is a central hub for the electronic music industry and a driving force for its future.

With the annual conference, festival and educational breeding ground, ADE is able to create not only the biggest yearly industry tent-pole moment, but also a solid foundation for future generations of electronic music professionals. The event attracts a total of more than 1,000 events in nearly 200 locations across its multidisciplinary program; for five days and nights, the city of Amsterdam truly breathes electronic music. This year’s opening event is staged at the iconic Rijksmuseum, in partnership with Heineken.

We are extremely proud that we have been able to set up this initiative in collaboration with the Rijksmuseum, and present electronic music’s positive impact and contribution to cultural heritage to an even wider audience.

Jan-Willem van de Ven, Director of ADE

This year, ADE will feature keynote presentations by prominent figures in the electronic music industry. Adam Beyer will discuss the success of his label Drumcode, A-Trak will reflect on 15 years of Fool’s Gold Records, and Don Diablo will delve into the topic of human creativity in an AI-driven world. There will be discussions on mastering machine learning, AI’s influence on music, and a masterclass by Don Diablo on creativity in an AI-generated world.

Other noteworthy programming include discussions on the creator economy, led by Spinnin’ Records founder Eelko van Kooten and YouTube star Kwebbelkop. Startups are also not forgotten, through a community support tool “The Chorus, that will see eight global startups present innovative ideas live on stage.

Returning for its seventh year, should you wish to do good, Bridges for Music is an annual 550 KM charity cycle event, which is a highly anticipated and widely acclaimed occasion in the music industry. The event brings together industry professionals, enthusiasts, and artists for a physically demanding but rewarding experience. It pledges to raise funds for Langa Township, South Africa. This academy offers free education to young students in under-resourced communities. The funds raised help expand the academy’s programs, including the MUSIC MBA program, which combines creative entrepreneurship, mindfulness, and music education.

The charity cycle event is designed to accommodate cyclists of diverse experience levels. It encourages novice riders to participate, with various groups based on fitness and cycling ability. Participants have the option to join for different stages of the tour, and rental bikes can be arranged for those without their own. Its collaborators include Pioneer DJ, Awakenings, Armada, Resident Advisor, Beatport, Sonos, Defected, and more.

Riders start from Resident Advisor in Shoreditch London and end up at ADE on 18 October 2023 at 3pm. More information, here.


Explore latest trends in contemporary culture


Explore latest trends in contemporary culture