The Asia TV Forum & Market (ATF) celebrated its anniversary in grand style, reinforcing its stature as a cornerstone for the global entertainment industry. Held in Singapore, the event drew 4,628 trade professionals from 59 countries, marking an impressive turnout for this silver jubilee year. Among the attendees, buyer representation saw a significant 10% increase, emphasizing ATF’s critical role in fostering business growth and partnerships.
ATF 2024 provided a dynamic space for deal-making, networking, and knowledge exchange, showcasing Asia’s vibrant entertainment landscape. The event attracted leading content creators, broadcasters, and distributors, further establishing itself as a hub for cross-border collaborations. Attendees explored innovative programming ideas, formats, and technologies that are shaping the future of entertainment.
Highlights and Milestones
Expanded international presence: With representation from 59 countries, ATF’s international appeal was on full display. Industry professionals from North America, Europe, and Asia convened to explore co-production opportunities, content licensing deals, and emerging market trends.
Buyer growth: The 10% rise in buyer attendance underscored the event’s relevance in connecting content creators with key decision-makers. Buyers from platforms ranging from traditional broadcasters to emerging OTT players showcased a keen interest in Asian content.
Pioneering discussions: The conference sessions delved into pressing topics, including artificial intelligence in content creation, the rise of hyper-localized programming, and sustainable practices in production. Renowned industry leaders shared insights on adapting to an evolving media landscape.
As ATF closes its 25th chapter, the event’s success this year sets a promising stage for its future editions. With the growing appetite for Asian storytelling on global platforms, ATF continues to play a pivotal role in bridging East and West, fostering creativity, and driving the entertainment industry forward. ATF’s legacy as a premier market in Asia remains unparalleled, and its influence is set to expand even further in the years to come.
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