At the Singapore Grand Prix, the paddock doubles as a meeting point for celebrity culture, fashion and music, while the race itself provides enough drama to keep social media occupied long after the chequered flag. This year, Kim Kardashian, TWICE’s Tzuyu and a dramatic change in weather were among the talking points.
Kim Kardashian brings star power to Marina Bay
Kim Kardashian brought her signature glamour to the Singapore Grand Prix on Saturday, 10 October, as she appeared at the Marina Bay Street Circuit to support her boyfriend, Formula 1 driver Lewis Hamilton. With her global profile and fashion influence, Kardashian is precisely the kind of celebrity who turns a paddock appearance into a wider cultural moment, extending F1’s reach well beyond its traditional audience. Her presence also underscored the championship’s increasingly close relationship with entertainment and luxury culture. For Singapore, where the night race unfolds against the illuminated Marina Bay skyline, that crossover feels particularly natural: the Grand Prix is as much a social occasion as it is a sporting spectacle.
The SKIMS founder made two distinct fashion statements over the race weekend. She first turned heads in a sheer pink Alaïa dress from the French fashion house’s Spring/Summer 2024 collection, featuring a fitted, high-neck bodysuit beneath a floor-length, semi-sheer skirt. Her dark hair was swept into a sleek bun, complemented by rosy cheeks and a soft pink lip.
For another appearance, Kardashian stepped out in a vintage Roberto Cavalli Spring/Summer 2003 pheasant-print ensemble, distinguished by its mandarin collar, plunging neckline and corset-style waist. The archival look offered a more dramatic counterpoint to her contemporary Alaïa outfit, bringing early-2000s fashion back into the spotlight at one of Formula 1’s most glamorous stops.
Tzuyu brings K-pop into the paddock
The weekend also welcomed Tzuyu of TWICE, whose appearance with the Atlassian Williams F1 Team brought together motorsport, K-pop and anime fandom.
Williams featured Tzuyu in its official Singapore paddock coverage as part of its collaboration with DAN DA DAN. The project connects the world of racing with Japanese pop culture, with Tzuyu involved in the upcoming theme song and music video planned for 2027.
It is another example of how F1 teams are building connections with audiences who might first encounter the sport through music, fashion or entertainment rather than racing itself. For Singapore’s sizeable K-pop audience, Tzuyu’s presence offered a familiar face in an otherwise distinctly motorsport-centred setting.
More than a race
The racing supplies the stakes, but the surrounding spectacle gives the weekend its wider cultural currency. From Kardashian’s Hollywood presence to Tzuyu’s K-pop following, the event continues to draw audiences with different interests into the same space. And when the weather intervenes, even the most carefully planned weekend becomes a story of its own.
Photos: Singapore GP
