At the reception, Mr. Charles Dufourcq, Country Director for RIM Singapore, gave a brief welcoming speech, with which he cleverly drew a logical relation between two seemingly disjunctive brands, Blackberry® and ZALORA.
ZALORA, being a lifestyle brand that e-tails fashion, beauty, home & décor products, doesn’t seem too out of place this evening at Fashionably Bold, a fashion event. But Blackberry®…? Mr. Dufourcq illuminated us with this: “Today, people make fashion statements with their technology as well.”
Mr. Dufourcq then preps us regarding what to expect later in the evening: a runway show, inspired by the sleek Blackberry® Bold 9900 and the classy Blackberry® Bold 9790 in Charcoal Black and Pure White, created by local fashion experts and showcased by four female and four male models. These eight models had been selected via an online contest where they submitted their best poses, and thereafter won themselves a make-over and runway tips from Miss Singapore Universe 2011, Ms. Valerie Lim.
At about 19:30, the guests slowly make their way to the seats by the runway. The walls of the hall were decorated with 8 shoots of each model styled by ZALORA so we could get a little sneak preview first. Before the actual fashion show, we were treated to an outrageously hilarious performance by local stand-up comedian and drag queen Kumar. Kudos to the events manager for inviting Kumar, since there’s probably no one else in Singapore who could better fit the theme of being Fashionably Bold.
After Kumar, the 8 models present the Day collection. It was no surprise to see each model pose with a Blackberry® smartphone at the end of the runway.
Next, the emcee who is also styled by ZALORA, occupies the audience while the models change into the evening wear collection outfits, by giving away Blackberry® smartphones.
For more pictures of the night, check out our Facebook album.
For the full runway collection featured at Fashionably Bold, go to:
Remember to check out ZALORA for well, almost anything you need, from awesome fashion finds to home & decor thing-a-ma-lings! Sign up for their newsletter and receive a $10 voucher!
And, here’s a special treat for our dearest blog readers–