Urban Sophistication in Everyday Fashion

AUTHOR

Claire Waight Keller is celebrated for her innovative and original design approach. Having led high-fashion houses such as Chloé and Givenchy to critical acclaim, her work consistently evokes a fresh perspective and a keen understanding of contemporary fashion.

It comes as no surprise, then, that key iconic Japanese brand, Uniqlo, has sought to explore a seamless collaboration with her, to champion everyday style. Her designs cater to the dynamic lifestyles of individuals, seamlessly transitioning from morning to night, work to leisure, and casual to formal occasions.

With a focus on lightness in fabrics like cotton and nylon, the pieces are designed to cater to a dynamic lifestyle, whether commuting across the city or enjoying outdoor events. The British designer envisions a wardrobe that resonates with the everyday person, providing a natural and easy combination of items that effortlessly transition from daytime activities to evening gatherings, reflecting the brand’s commitment to creating LifeWear that is both fashionable and functional.


Cop the collection, here. Prices for apparel range from 19.90 SGD to 169.90 SGD.

Latest

Explore latest trends in contemporary culture

 

Explore latest trends in contemporary culture