Japanese girl group XG is bringing its explosive live show back to the Philippines this month, marking another major stop on the group’s rapidly expanding global journey. As K-pop-inspired global acts continue to fill arenas across Southeast Asia, Manila remains one of the region’s most passionate concert destinations, and that is thanks in no small part to the country’s world-class concert promoters.
XG returns to Manila
Promoted by AEG Presents Asia and Ovation Productions, XG WORLD TOUR: THE CORE IN MANILA takes place on Wednesday, July 22, 2026 at 8:00 PM at the SM Mall of Asia Arena. The Manila stop forms part of the Asian leg of XG’s second world tour in support of their album THE CORE, following Bangkok on July 19 before heading to Taipei on October 17.
Ovation Productions: A pillar of Philippine live entertainment
Founded in 1979, Ovation Productions has become one of the most respected names in Asian live entertainment. Operating across the Philippines, Singapore and Hong Kong, the company has spent decades bringing international superstars to Filipino audiences. Its impressive roster includes global icons such as Celine Dion, Ed Sheeran, Boyz II Men, Josh Groban, Lauv and Liam Gallagher.
For a group like XG—whose high-energy choreography, live vocals and cinematic production demand arena-scale staging—partnering with an experienced promoter like Ovation Productions, not to be confused with the one in United Kingdom, that stages “theatre musicals, comedies and dramas”, helps ensure Filipino fans receive the full concert experience.
The promoters shaping the Philippines’ concert boom
The Philippines has emerged as one of Southeast Asia’s hottest live entertainment markets, supported by several veteran promoters that have built loyal audiences over decades.
Ovation Productions remains a premier name for international pop concerts, while Live Nation Philippines has dramatically expanded the country’s touring calendar following its acquisition of MMI Live, bringing blockbuster artists such as Coldplay, Harry Styles, Madonna, Maroon 5 and U2 to Manila.
Rock and alternative fans know PULP Live World for staging major tours by artists including Slipknot, Paramore and ONE OK ROCK. Another long-standing player, Wilbros Live, continues to bring an eclectic mix of international pop and rock acts to local audiences, while Karpos Multimedia has cultivated a devoted following through boutique concerts and the acclaimed Wanderland Music & Arts Festival.
Together, these companies have transformed Manila into one of Asia’s essential touring destinations, attracting everyone from chart-topping pop stars to indie favourites.
A fitting stage for XG
As XG’s international profile continues to soar, Manila is once again proving why it remains a must-play stop on any major Asian tour. Backed by the production expertise of Ovation Productions and AEG Presents Asia, XG WORLD TOUR: THE CORE IN MANILA promises to be one of the standout pop concerts of the season.
Whether you’re already an ALPHAZ or simply curious about one of the fastest-rising global girl groups, July 22 is shaping up to be an unforgettable night at the SM Mall of Asia Arena.
Tickets are available via SM Tickets, with prices ranging from ₱3,500 to ₱16,500, excluding ticketing charges. With general sales having opened months ago, fans are encouraged to check availability soon.
