As the engines roar and the excitement of the Singapore Formula 1 week looms, the entertainment world is gearing up for something special. This coming September, the spotlight will shine on All That Matters (“ATM“), Asia’s longstanding industry conference that dives deep into the heart of Music, AI, Sports, Gaming, and more. Before we race ahead, let’s take a moment to reflect on their recent thought-provoking event, Creator Week, that will set the tone for what’s to come.
Jasper Donat, CEO of Branded, is a seasoned leader in the live and digital media space, with over 30 years of experience producing has forged meaningful connections between businesses and content. Under his guidance, Branded has produced networking conferences like Creator Week and All That Matters. His expertise has transformed this conference from early beginnings as a music discovery platform for emerging artists, into a platform where executives in the realms of music, AI, sports, gaming and more intersect. Jasper is in good stead to discuss the latest developments in the music industry and the impactful role All That Matters will play across various industries. We speak with him to find out more.
Popspoken: Tell us more about the conceptualization of Creator Week?
Jasper Donat: As creators and businesses that empower them, we understand how diversity needs to take centre stage in conversations across industries. This is why we invited 14 inspiring speakers, from Indian singer-songwriter Mali to Miss Universe Singapore and justice advocate Priyanka Annuncia, to The Singapore EDITION hotel for It’s A Girl Thing. They shared their dreams and vulnerabilities as women from all walks of life who have constantly been making a mark, to empower the women of tomorrow.
What initially began as an endeavour to facilitate connections within the creator industry, slowly found itself evolving throughout the week into rapid discourse around AI integration in the creator economy. In an unsurprising revelation, creators as well as industry partners asked the question, “is a machine going to take my job?” with various responses for and against.
Popspoken: Share with us the upcoming topics in entertainment that are driving the industry forward?
Jasper Donat: We will continue to explore this important, yet still under-researched theme of AI integration and what it means for the entertainment industry at large at our upcoming event in September, All That Matters. We hope through talking about things that matter, we will be able to initiate necessary discourse and inspire people to sustain the momentum.
One of the most thought-provoking themes that emerged during CreatorWeek was the integration of AI into the creator economy. As Jasper so astutely observed, the question on everyone’s mind was the fear of AI taking over jobs. This question is not just confined to the creator industry – it is one that will continue to echo across various sectors in the months and years to come. To keep the innovation alive, it is always crucial to stay one step ahead of the machines.
This very theme will take center stage once again at All That Matters this September. As we dive into discussions on AI’s transformative power across industries, ATM promises to be a high-octane experience where industry leaders and innovators come together to explore the future of entertainment. From music executives to sports marketers and gamers, the cross-pollination of ideas at ATM is where the future of entertainment will be forged.
All That Matters: Breaking Silos and Forging Alliances
Set against the backdrop of the Formula 1, ATM isn’t just about connecting within your industry; it’s about breaking down silos and forging alliances across different sectors. Imagine a music executive strategizing with a sports marketer or a gamer collaborating with a media executive on content creation.
With industry veterans such as a McLaren F1 Racing Driver, managers and leaders from Walt Disney, Universal Music, Singapore Tourism Board and more, ATM promises three days of compelling content, networking, and debates from 16 – 18 September 2024, that will bring together APAC’s powerhouse industries.
Looking Ahead: Sustaining the Momentum
As we look forward to ATM in September, it’s clear that the momentum sparked by CreatorWeek is far from over. The conversation around AI, diversity, and cross-industry collaboration will continue to be at the forefront of discussions. So, buckle up and get ready – because All That Matters is about to take you on a ride through the future of entertainment.
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