Singapore’s rising personalities on social media are finally getting their own awards show — the Singapore Social Media Awards.

The SSMAs announced nominations Friday in nine categories across a slew of new media platforms, including YouTube personalities, musicians and Instagrammers.

Dee Kosh and Night Owl Cinematics received two nominations each. Indie sensation Gentle Bones is up for Breakout Star of the Year alongside online personalities Trevor Tham and Christabel Chua.

Caracal, Joie Tan and ShiGGa Shay have been nominated in the music video category, while Munah & Hirzi’s wildly-popular Minahconda parody video earned a nomination alongside videos by Tan Jian Hao and Noah Yap.

The inaugural iteration is the collaborative brainchild of Jeremy Kieran Ng and Nicole Ang, both first-year students in Nanyang Technological University’s Wee Kim Wee School of Communication and Information.

Speaking to Popspoken, Jeremy says the SSMA is an independently-run campaign “started by my friends and I… so that media industry insiders don’t have influence over the votes”.

In a release, it is mentioned that the non-profit campaign “hopes to set a standard — defined by the community, in the consideration of what is great content and what isn’t in the noise that floods the web.”

Voting is open now on the SSMA website until March 22. The awards show is slated to be aired on April 2015 via YouTube.

Full nomination list:

Breakout Star of the Year
Joel Tan (@gentlebones)
Trevor Tham (@trevmonki)
Christabel Chua (@bellywellyjelly)

Music Video of the Year
Caracal (Welcome the Ironists)
Joie Tan (Stay)
ShiGGa Shay (Lion City Kia)

Parody of the Year
Munah & Hirzi (Minahconda)
Noah Yap (Kiasu (Rude Parody))
Tan Jian Hao (Good Boy)

Broll of the Year
Jesher Loi
The Hidden Good
Matthew Zachary Liu

Collab of the Year
Dee Kosh (Types of Annoying People to Travel With)
Night Owl Cinematics (Shit We Watch on Television)
Benjamin Kheng (State of Origin feat. Gareth Fernandez)

Comedy Video of the Year
UMeandHara (Different Types of Chinese Friends during Ramadhan)
Night Owl Cinematics (17 Types of Ah Lians)
Wah! Banana (You are Single for a Reason)

Fashion Icon of the Year
Andrea Chong (@dreachong)
Velda Tan (@belluspuera)
Melissa Koh (@melissackoh)

Grid of the Year
Alden Chng (@aldennnnnn)
Zul (@thecynicalfox)
Bong Wei Jie (@calvinavigator)

Online Series of the Year
Yan Kay Kay (Babe of All Trades)
Dee Kosh (Doctor Dee)
TGIS (Singapore On…)

File photo courtesy of MediaCorp Channel 5