Cupra has arrived in Singapore with the official opening of the Cupra Centre Singapore, marking an exciting new chapter for the high-performance brand. Previously distributed by Vertex Automobile, Cupra now operates under Volkswagen Group Singapore, sharing a home with Volkswagen and Skoda at the same premises.
This milestone signals Volkswagen’s commitment to Cupra, positioning it as the key performance brand in its portfolio while phasing out Seat from the Singapore market. Despite this change, existing Seat owners can still rely on Volkswagen Centre Singapore for servicing and support.
The Cupra Centre Singapore is designed as more than just a showroom—it’s a space where performance meets lifestyle. The lounge-like setting allows customers to explore the brand’s unique identity while browsing Cupra lifestyle merchandise, including sunglasses, t-shirts, and Padel racquets.
At launch, the showroom features three key models: Cupra Born – a fully electric hot hatch with dynamic styling and thrilling performance, Cupra Born VZ – a sportier, more powerful variant of the Born and Cupra Tavascan (Coming soon) – the brand’s flagship all-electric SUV coupe, blending striking design with cutting-edge EV technology.
Dr. Kurt Leitner, Managing Director of Volkswagen Group Singapore, expressed his excitement about the launch: “With the momentous opening of Asia’s first dedicated Cupra showroom, we now bring three distinct brands—Volkswagen, Skoda, and Cupra—together under one roof, each catering to different customer lifestyles and preferences.”
Daryle-Alexis Tan, Brand Director of Cupra Singapore, emphasized the brand’s unique positioning: “Cupra is more than just a car brand; it’s a statement. With bold design, cutting-edge technology, and an unconventional spirit, Cupra is for those who dare to stand out and challenge the status quo.”
The opening of the Cupra Centre Singapore at Alexandra Road solidifies the brand’s presence in the region and sets the stage for an electrifying future in performance-driven mobility.
