Ray-Ban has announced the appointment of A$AP Rocky as its first-ever Creative Director, a move that brings the trendsetting music and fashion icon into the brand’s creative fold. Since his rise to fame, Rocky has been a key influencer in both industries, shaping cultural movements with his unique style and vision. As Creative Director, he will guide Ray-Ban Studios, a platform that celebrates music and the stories of courageous artists, blending the brand’s legacy with modern, bold aesthetics. The collaboration represents a major evolution for Ray-Ban, with Rocky’s leadership expected to push the brand in new creative directions.
The first product launch under Rocky’s direction will be the Blacked Out Collection, a redesign of Ray-Ban’s Mega Icons, featuring gold-plated details and ultra-black lenses. This collection reimagines classic Ray-Ban styles, bringing fresh, disruptive elements to the iconic eyewear. Rocky’s involvement will go beyond just designing eyewear, as he will also direct marketing campaigns, redesign Ray-Ban stores, and infuse elements of music, fashion, and art into the brand’s creative direction. The collection is set to launch in April 2025.
Ray-Ban’s partnership with A$AP Rocky emphasizes the brand’s commitment to innovation, pioneering spirit, and cultural relevance. “Ray-Ban transcends the eyewear industry; it’s not just a brand, it’s a lifestyle,” said Ray-Ban President Leonardo Maria Del Vecchio. With Rocky at the helm, Ray-Ban is poised to continue shaping cultural revolutions, merging its iconic heritage with cutting-edge design and forward-thinking creativity.
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