Under the radiant sun at Tanjong Beach Club, BVLGARI Parfums unveiled their latest olfactory masterpiece, “ALLEGRA Chill & Sole”. This regional event, to showcase their bold collection, was set against the picturesque backdrop of the beach. It is a celebration of elegance, artistry, and the Roman passion for life, bringing together 62 esteemed guests for an unforgettable sensory journey.
The BVLGARI ALLEGRA collection, known for its exquisite craftsmanship and deep roots in the rich heritage of Roman jewelry, took center stage. The event offered guests a chance to create their own unique signature scents, guided by the expertise of Master Perfumer Jacques Cavallier. This immersive experience began with an introduction to the collection’s latest addition, Chill & Sole, which captures the essence of a perfect day with its refreshing, floral, and crispy-fizzy yet tender notes, evoking the serene and radiant Mediterranean vibe, all along the sunny Singapore coast.
The gathering included high-profile guests from across the Asia-Pacific region, such as Yi Mengling and Wang Yixuan from China, Napassorn Buranasiri from Thailand, and Jcnana from Indonesia. Local influencers and celebrities added to the star-studded affair, with notable appearances by Korean drama star Kim Ji Won and local artistes such as Ayden Sng, Sonia Chew, Salina Chai, Nellie Lim, Sophia Chong and Aimee Cheng-Bradshaw also graced the event, adding their flair to the celebration.
The event’s program was meticulously crafted to provide a comprehensive sensory exploration.
Guests began their journey with a deep dive into the heart of fragrance craftsmanship, led by Jacques Cavallier. He shared the creative inspirations behind Chill & Sole, offering insights into the meticulous process of creating this lavish Eau de Parfum. Attendees were then invited to a Sound Bath Workshop, where they reconnected with their senses, discovering the harmonious interplay of sounds and fragrances. This unique activity deepened their appreciation for the BVLGARI ALLEGRA collection.
Adding a touch of sophistication to the day were the Shelley styling sessions, where guests learned versatile techniques to elevate their looks with BVLGARI’s luxurious scarves. These sessions complemented the event’s theme of personal style and elegance, allowing attendees to leave with not just memories but also practical fashion tips.
Jonathan Brinbaum, BVLGARI’s Global Managing Director of the Fragrances Business Unit, expressed his delight in sharing this special day with valued guests and partners. He emphasized that the event, much like the CHILL & SOLE fragrance, was designed to evoke the emotion of a perfect day, inviting guests to reconnect with their senses in the radiant Mediterranean vibe.
Since its debut in 2021, the BVLGARI ALLEGRA collection stands as the pinnacle of BVLGARI’s expertise in High Perfumery, reinforcing its reputation by uniting the emotions of the Italian lifestyle with the essence of extraordinary women. Each fragrance in the collection is a testament to BVLGARI’s dedication to luxury and the art of perfumery, bringing the magic of Rome to the world through its magnificent olfactory creations.
The launch of BVLGARI ALLEGRA Chill & Sole at Tanjong Beach Club was a celebration of sensory delight, a journey into the world of high perfumery, and a testament to BVLGARI’s enduring legacy of elegance and artistry. Guests departed with a renewed connection to the enchanting world of BVLGARI, their senses invigorated and their spirits lifted by the day’s exquisite experiences.
BVLGARI ALLEGRA Chill & Sole is available at Takashimaya or on their website.
