Boutiques Singapore is back in full force, featuring over 320 curated brands at the F1 Pit Building from March 21 to 23. As one of Singapore’s most anticipated retail fairs, Boutiques Singapore, previously known as Boutiques Fairs, continues to uphold its commitment to supporting independent brands, with each participant carefully selected for their unique product offerings and compelling brand stories.
A Celebration of Independent and Emerging Global Talent
What sets Boutiques Singapore apart is its rigorous selection process—every single brand is handpicked by founder Charlotte Cain and her team. A key requirement? The brand owners or founders themselves must be present at the fair, ensuring a direct and personal connection between designers and shoppers. This approach allows customers to understand the craftsmanship, passion and philosophy behind each product, creating a deeper and more meaningful shopping experience.
While the fair has a strong focus on homegrown talent, it has also embraced international brands, particularly from Malaysia and Indonesia. Approximately one-fifth of the brands participating in this edition hail from overseas, bringing a fresh variety of artisanal goods and innovative designs to Singaporean shoppers.
Popspoken’s Picks
With so many brands to explore, here are five standout names to keep on your radar:
Mireia – What began as a backyard experiment with humble beginnings and fueled by a love for nature, has grown into a vanilla farm. Mireia, from Singapore, is committed to cultivating high-quality, aromatic vanilla through sustainable farming practices. Each bean is carefully nurtured, harvested with precision, and crafted with passion, ensuring a product that embodies quality and dedication. Their farm-to-table approach guarantees pure, natural vanilla that tells a story of perseverance and craftsmanship.
Ashepa – A premium lifestyle brand that specializes in homeware, accessories, and cosmetic, gold-plated jewellery, Ashepa collaborates with artisans from Kenya to empower them through sustainable income opportunities. Their artisanal photo frames deserve special attention for their craftsmanship and cultural significance.
B&B Labs – Founded by Malaysian mother-son duo Julius Lim and Ruby Siah, B&B Labs focuses on microbiome-friendly skincare. Stocked in Guardian Malaysia, their product has been certified safe. The lightweight sunscreen is a standout product, designed to nourish and support the skin’s natural protective barrier without complicating one’s skincare routine.
Hat of Cain – A Singaporean label dedicated to Panama hats, Hat of Cain offers a wide selection of styles sourced from Ecuador’s finest weavers. Since its inception, the brand has provided a personalized fitting experience, ensuring that each customer finds the perfect hat for Singapore’s tropical climate.
Perk by Kate – Born from a moment of inspiration in 2012, Perk by Kate is a lingerie brand dedicated to making women feel fabulous. With a curated selection of niche lingerie brands from around the world, founder Kate Low has built a business that celebrates female empowerment.
Parallel 51 – A Hong Kong-based womenswear brand founded by former lawyer Rebecca Ling, Parallel 51 focuses on versatile, timeless clothing that transitions effortlessly from work to weekend. Ling’s mission is to create high-quality, sustainable wardrobe essentials that simplify daily dressing while maintaining a polished aesthetic.
More Than Just Shopping
The fair isn’t just about retail—it’s about community, creativity, and giving back. It has since expanded to include free booth spaces for charities and social enterprises, raising awareness for important causes. Additionally, the Boutiques Showcase Grant supports emerging designers by offering subsidized booth costs, mentorship, and marketing opportunities, helping them establish a foothold in the competitive Singaporean retail landscape.
This season, the fair also introduces The Garage, a dedicated dining area featuring 17 food & beverage brands, including Asian smokehouse Blue Smoke and gluten-free bakery The Whole Kitchen.
With its meticulously curated selection of brands, emphasis on direct designer-customer interaction, and commitment to ethical and artisanal craftsmanship, Boutiques Singapore Spring-Summer 2025 is an unmissable event for those seeking creativity and conscious consumerism.
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