Where The Party People Are At

Calling all the party people out there, are you ready for the party of the year?

“Where’s the Party?” by Carlsberg has been creating much buzz with DJ/producer Axwell (formerly from Swedish House Mafia) headlining the event in Stockholm on 31 August 2013. To score an exclusive, all-expense paid VIP trip with 2 of your buddies, you have until June 22 to prove your “party worth” by joining in the fun at the “Where’s The Party?” Facebook app.

“Music and partying is a true global experience. It doesn’t matter where you are in the world, you can have an amazing experience through music. Carlsberg’s Where’s the Party? 2013 campaign is the perfect opportunity for me to unite millions of partygoers around the world through a shared multi-sensory experience,” said DJ Axwell.

Two lucky fans with the highest party scores on the Facebook app will be receiving invites to “Where’s The Party? Asia” every week. This mysterious party is slated to happen from the 6th to 7th July at a mysterious, undisclosed location with sick beats and a free flow of Carlsberg. Among these 12 worthy winners (who are allowed to bring 2 friends each), the judges will select 3 most worthy participants who will score the all-expense VIP trip to Europe.

How the Facebook app works is simple. Boost your ‘party score’ by deploying several challenges online and offline. Based on your Facebook profile, you will be given a unique Carlsberg party character. To gain points, you can check-in at various locations, snap and upload a picture with Carlsberg or play the “Where’s The Party?” picture game on the app. During the campaign, a mystery challenge will be revealed too. Good luck!


Explore latest trends in contemporary culture


Explore latest trends in contemporary culture