Retail is no longer just about what you buy, it is about how you feel while you are there. Across fashion and beauty, brands are shifting into lifestyle mode, creating spaces where food, drink, and experiences are as central as the products themselves. COACH has been at the forefront of this pivot, and now it’s serving up its latest chapter: The COACH Coffee Shop, newly opened at WEAVE, Resorts World Sentosa. This marks the American fashion house’s first café in Singapore and its second venture into the food & beverage segment, after launching The Coach Bar at Keong Saik Road. The message is clear: if COACH can style you, it can also feed you.
Step inside and you’re transported into a slice of Americana, reimagined with COACH’s signature polish. The space nods to classic diners while keeping things sleek and playful. And then there’s the star of the show: Lil Miss Jo, a cheeky coffee-cup mascot who makes her presence known on everything from napkins to takeaway cups. She’s not just décor—she’s a collectible, appearing on exclusive merch drops like tote bags, mugs, tees, and water bottles.
The food leans into nostalgia. Expect hearty diner classics like a stacked Reuben, golden grilled cheese, and weekend-only cheeseburgers. On the sweet side: American cruller-style doughnuts (raspberry, maple, apple crumble) and retro-inspired soft serves in flavours like peanut butter & jelly or peaches & cream. Singapore gets its own twist too—chilli crab soft serve—a love-it-or-hate-it wildcard guaranteed to spark conversation.
The drinks are equally playful. Sure, you can stick with a straightforward latte, but the menu also riffs on whimsy with cherry lemonade, iced chocolate, and rotating seasonal specials like strawberry matcha or orange cream, a throwback to childhood popsicles.
The choice of WEAVE at Resorts World Sentosa is no accident. As the island’s new lifestyle hub, it’s designed for visitors who want experiences, not just transactions. Coach taps right into that spirit—inviting guests to sit, snack, sip, shop some mascot merch if the mood strikes, and leave with a little extra fondness for the brand.
Because in the end, The COACH Coffee Shop isn’t only about burgers and soft serve. It’s about reimagining what a fashion label can be: not just a purveyor of handbags, but a maker of moments. Whether you’re chasing comfort food, a quirky Instagram shot, or the thrill (or horror) of chilli crab ice cream, it’s a trip worth making.
Images courtesy of COACH. Resorts World Sentosa, open Daily from 8am to 9pm.
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