Danish lifestyle brand, Joe and the Juice, is bringing its unique contemporary café-beverage concept to our sunny island with two juices bars in the last quarter of 2015. Riding on the coattails of its phenomenal success in the European region, retail specialist Norbreeze Group’s introduction of the brand’s first Southeast Asian addition is timely – with Singapore’s distinctive shift towards healthy diets and lifestyles.
One of the very few contemporary cafe concepts in the world to offer fresh made-to-order fruit and vegetable juices, coffee and sandwiches, Joe and the Juice has become an overnight sensation across Europe as a pioneer with its unique concept to tap into the global juicing phenomenon.
In line with Norbreeze Group’s sharpened focus on incubating and growing brands to unlock their high growth potential in the Asian market, Joe & the Juice represents the latest addition to the group’s highly successful portfolio in the accessible luxury category which includes brands like Daniel Wellington, Bering, Cath Kidston and Cocomi, Norbreeze Group’s original E-commerce portal for sunglasses, jewellery and watches. These brands have enjoyed a fast-growing fan base across the region.
As part of this brand portfolio strategy to focus on incubating high-growth brands, the Norbreeze Group has also finalised an agreement with The Pandora Group, which will acquire the Pandora network across Singapore, Macau and The Philippines. This comes into effect on 1st January 2016, when Norbreeze Group’s distribution rights in the region will naturally expire, thus ensuring a smooth transition.