A great deal of emphasis is placed on curation at multi-label boutiques. They promise to bring you the best of the best in innovative fashion design, which is what reels people in to check their threads out time and time again.

There’s a plethora of multi label boutiques in Singapore, ranging from high end luxury to affordable goods that don’t stop at just clothing but shoes and bags too (think On Pedder). An example of this would be Salon by Surrender which distinguishes themselves from other boutiques through their knack of spotting luxury street wear and an innate sense of street credibility. You can definitely trust the shop to bring you the latest of hip brands worn by your hip muses, such as Rihanna.

Salon by Surrender is the more luxurious version of Editor’s Market, a multi label boutique that stocks casual street-wear. At Salon by Surrender, the threads come from around the globe, including, Loquet, Lone Ones and Mykita x Berhard Willhelm. Their eclectic selection of international brands all share the same aesthetic and ideology which heralds youth and individualism.


The newest addition to Salon by Surrender, Blanc & Eclare, is thus a wonderful fit for the store. Popular Korean celebrity, Jessica Jung, launched her denim collection, Blanc & Eclare, that accords with her ethos of understated class and effortless style. The clean lines and classic cuts, shines through in her choice staple: denim. Jessica’s collection is for the everyday girl who appreciates the charm of simplicity and comfort. It sits well with the store’s youthful accessibility; since she has already amassed a cult following that appreciates her style. We are sure her new label will be on the path of success.


Salon by Surrender
Venue: Shoppes at Marina Bay Sands, 2 Bayfront Avenue
#B2-232/233 Singapore 018972


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