Celebrated designers Victoria Beckham and Diane von Furstenburg will grace Singapore Fashion Week on May 13 – 17, 2015.
Tjin Lee, honcho at SFW organisers Mercury Marketing and Communications made this announcement at a press conference Friday morning.
Joining them will be shows by Thakoon as well as local designers including Yoyo Cao and Velda Tan’s debut collection.
Velda Tan will debut her new fashion label Collate The Label at SFW. She will debut her Pre-Fall collection there.
Stars set to attend include Cate Blanchett and Yoon Eun Hye. Breakout streetstyle star Miroslava Duma is also set to attend the proceedings.
The event will be held at the [email protected], located at Ngee Ann City Civic Plaza.
Tjin said that the fashion week ended its partnership with Audi, thus prompting the name change. The festival was branded as a fashion week to place it on par with other fashion weeks globally.
Other designers set to show from Singapore include Dzojchen, Elohim by Sabrina Goh and Ong Shunmugam. Under a new global partnership alliance with the Council of Fashion Designers (America), these designers will be exposed to the American market in publicity and merchandising. An induction programme will see these labels meeting buyers and media titles in New York City such as Vogue.
In a bid to make SFW more than just a flash-in-the-pan, a new seed fund of $150,000 will be provided for international buyers to buy these designers’ collections for their global retail markets.