Three cheers for local!
Singapore labels Depression, Ashley Isham and Reckless Ericka were among the brands that showed at Orchard Road’s iconic annual fashion mega-show, Orchard Fashion Runway. The event marks the beginning of Orchard Road’s fashion month, Fashion Steps Out @ Orchard, closing with the Asia Fashion Exchange in mid-May.
Over 150 models strutted down the length of Orchard Road, starting from the Ion Orchard and Tangs junction all the way to the end of Paragon. A total of nine brands were showcased, including the likes of David Koma and Manish Arora, stocked by the enVie de Pois boutique at Ion Orchard. (Psst: It’s a tai-tai favourite. Don’t say we didn’t tell you.)
Swimwear showcased for the very first time in the runway show’s history, since its inception three years ago. Aimer turned up the heat on the runway, with models turning the show’s festivities into a flirty affair, much like the well-known Victoria’s Secret fashion show. Models were clad in swimsuits cut-out on the sides and skimpy bikinis, with oversized straw hats and topless, chiselled men to boot.
While Ashley Isham turned heads with his signature drapes and cinching in gorgeous red and cobalt, Depression showed why it is a cult favourite among fashionistas with its quirky mix of mesh, loose silhouettes and black-and-white palettes. Reckless Ericka, which now has a new diffusion label called Still, carried some of its signature clashes of silhouettes, with wide-cut tailored pants mixed with tasselled coats cut slim but elongated.
Fashion groups with street cred also joined in the festivities, with Robinsons showcasing some of its stockists from its uber-hip Heeren mega-store. Hong Kong multi-label group i.t. also showed its labels, including favourite b+ab.
Singapore labels are also given another push this fashion season. An exhibit featuring some of Singapore’s emerging designers including Sabrina Goh and Sans & Sans is now held at Orchard Central until April 11.
From May 5 till May 18, promising designers of Raffles Design Institute (RDI) will convert shopping bags from Paragon and participating retailers on Orchard Road into wearable and fashionable apparel. 14 outfits will be presented by 30 RDI students, featuring shopping bags from Adolfo Dominguez, Anteprima and Karen Millen.
FSO marks its territory in a year of change for the famed shopping district. New shopping development orchardgateway is set to open its doors this year and 268 Orchard Road — between Knightsbridge and Robinsons Orchard at Heeren — looks set to house premium brands in a bid to re-brand the Somerset area. 228 Orchard Road, which currently houses homeware retailer Courts, has also been put up for sale. Shaw Centre also looks set to finish its redevelopment soon in an attempt to capture street traffic with street shopfronts.
Photos: Popspoken/Shah Salimat & Orchard Road Business Association
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