“Cutest Boy Next Door”, “Fave Fashion Fad”, “Coolest Café Capital” – these a just a few of the unconventional voting categories posed by the 2014 m:idea Youth Choice Awards (or MYCA, if we’re going to keep things short, catchy and sweet).

MYCA, going strong in its fourth season, puts the stamp of youth approval on the celebrities and brands who have established themselves as the kings and queens of the local youth culture. The mastermind behind the venture is Ngee Ann Polytechnic’s School of Film and Media Studies.

Here’s this year’s list of nominations in major categories (with our two cents thrown in on who’s got the best odds at taking home the crown)

Hottest Girl Crush

  • Hanli Hoefer (Predicted winner – Beginner’s luck can be oh-so-very powerful)
  • Rui En
  • Rebecca Lim
  • Michelle Chong
  • Shu An

Cutest Boy Next Door

  • George Young
  • Ian Fang
  • Romeo Tan
  • Xu Bin
  • Bobby Tonelli (Predicted winner – Clearly a face suited for more than just radio)

Rock & Roll Rumble

  • Caracal
  • The Sam Willows (Predicted winner – There’s no question of the waves they’ve made in the industry this year)
  • Cashew Chemists
  • Goodfellas
  • Great Spy Experiment

Coolest Online Personality

  • ladyironchef (Dark horse – Doesn’t quite scream youth culture but we all know how much Singaporeans love their food and don’t even get us started on those drool-worthy photographs)
  • That F Word’s Andrea & Jem
  • Wah!Banana (Predicted winner – They hit the nail right on the spot with their tongue-in-cheek take on everyday Singaporean culture and experiences)
  • Munah & Hirzi
  • Typicalben

Fave Fashion Fad

  • H&M (Predicted winner –  Remember those kuh-ray-zee opening day queues?)
  • Forever 21
  • Topshop
  • Pull & Bear
  • Uniqlo

Coolest Café Capital

  • Necessary Provisions
  • Chye Seng Huat Hardware
  • The Book Cafe
  • Carpenters & Cook
  • Strangers Reunion (Predicted winner – Come on, they’ve got a brew called “Magic”)

Perfect Party Place

  • Zouk (Predicted winner – Well, we’re sure they get extra points for having been a venue for the MYCA before)
  • Timbre
  • The Butter Factory
  • Pangaea
  • Dream

The winners will be crowned on 17th January at Home Club and entry is absolutely free (music to a youth’s ears!)
Cast your votes at m:idea’s voting site to see your favourites take the throne on awards night.

All images courtesy of m:idea