Celebrated shoe designer Patrick Cox, dubbed the “Ferragamo” of the MTV generation signed a 3 year contract with heavyweights Geox. The Geox x Patrick Cox Capsule Collection 2014 stands out with a special dip-dye leather look, whereby the suede seamlessly blends into the patent leather. Cox’s famed ‘Wannabe’ loafers took the world by storm in 1994 and when we speak about cutting-edge design, Cox will probably do it again.
We are not sure how the crowd is perceving it, but we are pretty sold by the subtleness and stillness of the recent Capsule collection.
Geox, having collaborated with megabrand Formula 1 to produce breathable shoes for racecar drivers, is known for their stellar technology. Their patented, microporous membrane allows prespiration to exit but at the same time, miraculously keeps water out. Acting as a second skin, Geox’s exclusive technology is highly sought-after, however Geox doesn’t sit on their laurels and continually seeks to outperform itself.
It is a year of innovation for Geox. With Amphibiox (launched in FW 2013), waterproofing is added to the list of qualities Geox shoes have. Perfect for Winter, water is repelled by the Geox membrane and heat is regulated within the microclimate of the shoe. Amphibiox stays light, as unlike ordinary leather, it does not absorb water at all and hence dries speedily.
Premium shoe design aside, the marketing and advertising team behind the Amphibiox team are rainmakers, literally. Overcast, gloomy weather overcast an unfortunate soul who was subject to 7 days of non-stop rain. From dinner, commuting on a bus, right down to a romantic date; the raincloud never leaves the man. Soaked from top to bottom, his toes remained dry – at least, that’s what Geox wanted to educate consumers about.
And they succeeded. The Amphibiox campaign went viral, and clinced the prestigious Gold Lion at the Cannes Lion Advertising Festival.
Geox’s SS 2014 collection can be found at all stores islandwide. For more information, check out their website here.