Naomi created a 3D personality, more than just a pretty face. She really inspired me. – Devyn Abdullah, winner of The Face

In anticipation of #DigitalFashionWeek (or DFW 2013), which starts today, we managed to get a little pre dosage of meeting Naomi Campbell, the face of DFW, before she makes her Southeast Asian runway debut together with international models Devyn Abdullah and Jessica Amornkuldilok (Asia’s next top model) later on at night.

The supermodel made history by being the first black model on Vogue and Time, and has since carved a name for herself in the fashion industry. Her secret to success? Always giving 110% in whatever she does. Naomi’s eye is set on the Asian fashion scene as it is “growing so fast, if you blink, you’ll miss something”. Having met so many elites around the globe, Naomi reveals that the person she was most enthralled to meet is Nelson Mandela, which actually comes as no surprise, considering how she shares his views about dismantling the apartheid.

For those keen to catch Naomi Campbell in action, DFW will be streamed LIVE on Youtube at

Quoting Naomi, she loves how “it is digital and it’s live.. The whole concept is just amazing” and she certainly hopes that “all the fashion weeks around the world can be live”.


Digital Fashion Week 

Owned and organized by DFW Creative, Singapore’s #DigitalFashionWeek will be happening over a span of 4 days from 1st  Nov to 4th Nov, and will be featuring a mix of both local and international designers. The event will be streamed live over various digital platforms and Youtube.

Some of the highlights include Topshop’s Christmas Collection debut, irrevocably transformed classic oxfords by Pedro (in collaboration with Frederic Sai and Rayson Tan), music styled by AMPed, the latest runway make-up trends from London Fashion Week by The Body Shop and award-winning celebrity makeup artist Lan Nguyen-Grealis, and Poh Heng as the official jeweller for DFW.

ASOS Marketplace will also be partnering #DFW2013 designers to retail their current and upcoming Spring/Summer 2014 collections. In addition, Maybank cardholders can enjoy 15% discount exclusively when purchasing items at #DFW2013 Singapore’s boutique on ASOS Marketplace.

Watch this space for full coverage of Digital Fashion Week 2013!

Photo credit: Skii Chung (Popspoken)