Multidisciplinary creative collective Freight has done up a gorgeous short film in collaboration with knapsack label Uyii. Titled Halfway Home, the video is directed by Martin Hong and tells the story of a boy and his search for home.
We see him lugging a paper boat through grassy terrain and caught in his thoughts while looking at flimsy shadows of his parents. After sleepless nights (the kiddo does a good bonfire) and lots of meandering, he reunites with his family made out of cardboard. Somehow though, we never feel like his parents are inanimate objects and a good mixture of Jonathan Chan’s voice, the bokeh-like shots and some great still moments manage to capture the intimacy well.
The video will be shown at a pop-up store installation with Uyii products. The popup store, located at VivoCity level 1 in front of Timberland, began yesterday and will run for a week till Christmas Eve from 10am-10pm daily. It’s a great way to celebrate the joy of Christmas and snap up a gift or two if you haven’t yet. (Seriously, what the hell are you waiting for? Tsk.) The spirit of local will thank you.
Check out the behind-the-scenes shots from Halfway Home here.
Photos: Freight’s Facebook page