David Beckham has launched new campaign shots of his David Beckham Bodywear collection for Swedish fast-fashion giant H&M. The collection launched in February 2012 to international buzz and these new shots are part of “celebrating the success of his bodywear collection”, according to a press release. Lensed by Alasdair McLellan in Los Angeles, a much hairier Beckham (THAT. STACHE.) stands in front of a black background in his designs that emphasise a snug fit in Y-fronts, boxer briefs and longjohns. The new campaign launched on August 16 and the collection is a permanent fixture in 1800 H&M stores worldwide.

In November, new additions to the bodywear line will be announced for the Christmas season. Until then, we shall contend with seeing wife Victoria try her best to stay standing atop a taxi and drool over the pictures below. (P.S. You may want to know that Beckham himself swears by his own collection and calls it “second nature” to wear his designs. There you go: a celebrity designer who only designs what he likes – go figure!)

Click on the thumbnails below to see the photos and behind-the-scenes shots in full size.

Picture credit: H&M