London’s dedicating an entire weekend to its menswear outing before Milan & Paris. What happens now to Asia’s menswear week in Singapore? We suss out the possibilities.
In what is news celebrated throughout Britain, London Fashion Week has moved its one-day menswear shows after London Fashion Week to a weekend before the Milan & Paris fashion weeks. It usually does not receive full attention because most editors and buyers would have already travelled to Milan by then, thus it has appeared to be the disjointed cousin to the solidarity in European menswear and a filler for junior menswear editors to sharpen their skills for their next job promotion.
The British Fashion Council has announced that LONDON COLLECTION: MENS will be moved from next season onwards on June 15 to June 17. The new event is run by a committee including GQ editor Dylan Jones, Tom Ford, Christopher Bailey and David Furnish (yup, Elton John’s better half) and includes a cultural program element. Ah, that explains Furnish’s committee standing.
This does sound like a really smart move for buyers & fashion media and would probably gain more attendance, plus, it’s a really good sign that London’s finally taking a serious approach at nurturing its menswear labels after it has successfully sprung industry crushes for womenswear such as Mary Katrantzou. No word whether New York will take a similar approach, although so far there have been no complaints by editors and buyers on menswear and womenswear mashing up together at NYFW.
Singapore’s menswear fashion week debuted last year to critical acclaim, with Asia’s first dedicated menswear week and the third in the world – then. With London now establishing its grounds, it will not be too long before New York decides to join in. But already, it seems Singapore might not need to sync its menswear season to its European counterparts. Tokyo’s rising fashion status could be the tipping point for regional fashion.
Last year, Tokyo Fashion Week and its Fashion’s Night Out event was attended by the entire
happy family of Vogue editors – partially to support the country crippled by a devastating earthquake. It remains to be seen if the gesture of goodwill will translate into heavyweight editrix support come April, but Men’s Fashion Week Singapore has announced on its Facebook page that it will hold its event in April. Tokyo will be holding its Fall 2012/13 fashion week on March 20 to March 26.
In what could be a sign of regional alliance, New Zealand’s holding it’s fashion week from March 27 to April 1, Shanghai from April 17 to April 23 and Australia’s Mercedes-Benz acquired fashion week from April 30 to May 4.
(Source: Telegraph Fashion)