Welcome la! The Singapore Tourism Board and TripAdvisor have officially launched microsite Live Like A Local, to take travellers down the road less travelled with things to do, eat and drink in Singapore.

Supported by leading media agency, MEC, the Live Like a Local hub claims to showcase unique insights and inspiration through the eyes of locals and travellers for a richer, authentic Singapore.

Working for the first time with a National Tourism Organization, TripAdvisor has incorporated 225 million opinions and recommendations from user reviews and local experts with the travel site to help travellers uncover local, hidden gems that are not on standard Singapore travel itineraries.

Image credit: TripAdvisor

Image credit: TripAdvisor

Among the curated content on the site are special sections on popular Singapore neighbourhoods such as Tiong Bahru and Joo Chiat for travellers to find out more about these bustling areas and experience them like a local.

From quirky Singapore souvenirs and local independent brands to the swimming pool in Changi Airport, the online hub’s inspirational and engaging stories and content will help lesser known yet interesting establishments and activities in Singapore to be discovered.

TripAdvisor also plans to hold targeted masterclasses for the establishments featured on Live Like a Local, aimed at helping these businesses harness the benefits of online reviews.

Travellers in Australia, India and Malaysia will be able to view the Live like a Local hub at the following links:

http://www.tripadvisor.com.au/SingaporeLiveLikeALocal

http://www.tripadvisor.in/SingaporeLiveLikeALocal

http://www.tripadvisor.com.my/SingaporeLiveLikeALocal

Featured photo: TripAdvisor & Singapore Tourism Board

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