We live in a connected world.
Top-level domains which range from .net, .org; geographical indicators such as .tokyo, .sg; and of course, the ubiquitous .com have been around for some time.
In 2012, a whopping 1,930 top-level domains were applied for, a list of top-level domains can be found here. Purchasing a top-level domain may cost up to $180,000 or more, depending on the popularity of it.
Dealing with The Saturated .Com Domain Name Market
The introduction of the .global top-level domain was pitched as an answer to a saturated .com domain name market, since many big corporations have dibs on a .com domain name. Trademark laws are territorial, yet a top-level domain name is international since any .com website can be accessed globally. A problem arises when, for example, a Vietnamese company has a trademark in Vietnam, but does not have a trademark in Europe since they have no business dealings there – ownership of the particular .com domain name would be dependent on who is first in time to register it. If the Vietnamese company is too slow in registering the .com domain name, then what?
One solution would be to pre-emptively registering trademarks in every single country you know exists – so you can retain monopoly on the brand name. Whilst ideal, this is impracticable for countries that have budget constraints since registering a trademark in a single country can cost up to hundreds of dollars. The other solution would be to look towards another top-level domain and here is where .global is poised to fill in the lacunae where there are similar brand names in different countries.
Desirability of the Domain Space
How successful this solution is will be dependant of how the domain space can keep free of undesirable service providers (e.g child porn). Think of top-level domains as a neighbourhood – a good class neighbourhood will have residents that are clean and profession as opposed to a shady neighbourhood with dwellers with illicit dealings. Among others, an example of a top-level domain names that has fallen down the rabbit hole, and are tainted with illicit dealings would be .biz. A further issue that plagues .biz is that not 100% of internet users can access .biz sites, only around 94%.
Where would you choose to buy your property? Intuitively, in a good class neighbourhood, since the properties would be of a higher value just by virtue of its reliability, and this would speak volumes for your brand.
Rolf Larsen, CEO of .global says the domain space will be free of undesirable providers as they would employ the latest security protocols, and stay within the boundaries of the European Union’s privacy laws.
The price of a .global domain name depends on which registrar one signs up with. According to Larsen, pricing will be affordable for small companies with existing trademark names, but less so for individuals. After trademark holders are given the first chance to register their .global domain names, will .global be open for public registration. However registering it as an individual, would require applicants to register with a trademark clearing house to ensure there are no existing trademarks that conflict with their domain name, before they are issued one.
.Global will be open for trademark holders to register their domain names on 9 July 2014. Subsequently, .Global will be open for public registration on 12 September 2014. Premium names (i.e. a select group of high-value generics and business terms) will be released separately via an auction system provider.