L Capital Asia’s Ku De Ta, situated at the SkyPark of Singapore’s Marina Bay Sands, has now changed its name to Ce La Vi after a five-year long legal tussle with partners of the Bali beachfront club with the same name.
The iconic restaurant, bar and nightclub, which is owned by L Capital Asia, a private equity business sponsored by LVMH Moët Hennessy Louis Vuitton (LVMH), had been given two weeks from a Singapore Court of Appeal ruling issued on May 25 to stop using the Ku De Ta name.
L Capital Asia has since changed Ku De Ta’s name to Ce La Vi, as well as announced plans develop it into a luxury lifestyle, dining, and entertainment brand.
Ce La Vi, which is abbreviated from the French phrase “C’est La Vie” (or “This is life”, in English), will also be undergoing a significant renovation this summer to “take customer experience to the next level to further cement its position as the region’s leading dining and entertainment venue.”
The reimagined brand name aims to become “the international titan of lifestyle and sophisticated hedonism” through its iconic rooftop location, organic architectural design, modern Asian culinary inspired dishes, Asian tailored cocktail mixology, as well as a wide range of entertainment from top local and international DJs with their nightly signature parties.
Said Ce La Vi’s Global Marketing Director, Sara Paz: “Ce La Vi will be as good as it gets, with the best of everything. Nothing less will do. Top locations, top cuisine, top mixology, top audio-visuals, top DJs and top entertainment. We define the art of cool, we raise the bar higher, and we will be an ongoing magnet for the jetset and international glitterati.”
The Asian private equity business which owns a sister venue on the rooftop of Sathorn Square in Bangkok, announced that a new outlet will be opened on the top three floors of Hong Kong’s California Tower in July.
They also revealed plans to expand to other key urban cities across the world over the next five years, of which Dubai and Taipei are already in the works.
Photo Credit: @briafish from Twitter