Carlsberg Singapore and Harry’s International have joint hands to carry the popular Carlsberg Green Kronenbourg 1664 and a range of Carlsberg Group beer brands on tap at all of Harry’s 26 outlets.
“This partnership is an important step for our growth strategy in Singapore and is definitely a celebration that calls for a Carlsberg”, said Mr Bart Lim, General Manager, Carlsberg Singapore. “With our extensive portfolio of beer brands, it is only fitting that we expand our distribution network to better serve our consumers by bringing our portfolio of draught brews to them at their preferred locations.”
Besides Carlsberg Green Label, the portfolio of beers that will now be available on tap include Kronenbourg 1664 Lager and Blanc, Connor’s Draught Stout, Tetley’s Smooth Flow, Grimbergen Blonde and for the first time in Singapore, the popular Somersby Apple Cider will also be available on draught.
The partnership between Carlsberg and Harry’s International is a significant milestone for Carlsberg bringing about several operational and strategic synergies.
Harry’s International, one of Singapore’s iconic lifestyle bars is renowned for providing comfortable live sports viewing experience with quality food and beverages. It currently operates 26 premium bars across the island, targeted at the PMEBs (professionals, managers, executives and businessmen).
Consumers will be able to enjoy Carlsberg’s portfolio of draughts in all Harry’s bars in Singapore from 25 April 2013 onwards.