In conjunction with the latest James Bond movie “Skyfall”, Heineken has created a campaign that invites viewers to participate in the interactive ad video where they step in the shoes of special agents to find the hidden briefcase.
Popspoken curator Audrey, attended the Skyfall movie premiere and had this to say: “Skyfall is a must watch, for Craig’s stellar performance as a character torn between facing his childhood and embracing a new future; and just because, when we are surrounded with the cacophony of whose technology is more superior, old school espionage embodies the glamour and excitement that is agent 007, whom without a doubt, everyone secretly aspires to be.”
This is the first time Daniel Craig is bringing his James Bond persona to a Heineken campaign. Challenging consumers to defy Bond’s enemies and ‘Crack the Case’, viewers will be taken on a adrenaline-charged journey alongside sizzling Bond girl, Berenice Marlohe. To play, all you have to do is to find the hidden briefcase by exploring the surroundings of the train by hovering your mouse. There are 2 missions to crack, good luck!