Modest fashion is a mode of dressing that people choose to adhere to, largely based on religious interpretation and cultural norms.

It has become one of the most up and coming markets in the fashion industry today, worth at least several or a few hundred billion dollars.

What does an e-commerce fashion brand like ZALORA have to say about being a part of this market?

At the launch of ZALORA’s homegrown brands ZALIA and LUBNA on 23 April 2019, the Head of Modest Wear at ZALORA Shasha Ahmad talks about how modest fashion is not about religion, but rather, a lifestyle choice.

Here was our chat with her:


To celebrate Hari Raya 2019, Popspoken readers get 20% off ZALIA and LUBNA items with the promo code PSZALORA20, with a minimum spend of S$80 before 30 June 2019. Happy shopping! 

Header Image: ZALORA

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