Mixed martial arts (MMA) fans rejoice: there is a new ONE Championship Super App in the ring and it is here to deliver high-quality content behind a headline price tag of free.
The formidable ONE Championship mobile app, available on both Android and iOS platforms, anticipates the title bouts happening during “ONE: Unstoppable Dreams”. Fans who are unable to make it to the actual match happening at the Singapore Indoor Stadium later today will have the option of streaming the fights live on the app.
Besides being a digital content platform, the super app plays a crucial role in ensuring that the MMA outfit in Asia expands globally. Going mobile is a strategic move by the giant sports property to position themselves outside of Asia while still showcasing Asian virtues—in contrast to the UFC-dominated West, explained Chatri Sityodtong, Chairman and CEO of ONE Championship.
“The thing that makes ONE Championship different from any other organization in the world, is that we want to build and unleash martial arts superheroes to ignite the world with inspiration, hope, dreams, strength, and courage. Our heroes are role models not only in the cage, but also outside the cage,” he said.
“This historic event will be seen around the globe as it will be aired by the biggest television networks across Asia and the world. It will also be available for free through the ONE Super App. Witnessing a great display of martial arts action is now at your fingertips.”
In addition to real-time telecasts of matches, local fans can delve into a series of e-commerce perks powered by the Singtel Group. Merging their mobile wallets and carrier billing services to e-commerce features within the app, Singtel Group has stated that their subscribers can expect exclusive or early access to premium sports content, ticket discounts and invites to VIP events at ONE Championship matches.
“Content, particularly premium sports content, delivered over our advanced network is one of the key pillars of our consumer strategy,” said Arthur Lang, CEO of International Group at Singtel.
“This is why we will also be exploring ways to develop and deliver exclusive martial arts content to not just customers in Singapore and Australia but also our regional associates in Thailand, the Philippines, Indonesia, and India. Sports content is a big winner with our consumers, with millennials comprising a large part of our customer base.”
ONE: Unstoppable Dreams
When? 18 May, 7pm to 11pm
$28 onwards per ticket (Ticket information here)
Singapore Indoor Stadium, Singapore Sports Hub, 2 Stadium Walk, Singapore 397691
Keep culture journalism alive, at just the price of a kopi. For a little bit more, get access to exclusives and a monthly gift box. Support us at patreon.com/popspoken